Joy Bauer MS, RD, is one of America’s favorite and most trusted nutrition expert. As the nutrition and health expert for The TODAY Show, Joy shares reliable, practical, and straightforward advice that helps millions of Americans eat better and lead healthier, more fulfilling lives. She featured Choffy as one of the best health trends for 2013 on the TODAY show! Joy talked about the importance health benefits of Flavanols. Traditional chocolate (or even many dark chocolates) remove Flavonoids in their processing and manufacturing. The greater the percentage of cocoa, typically means more flavanols. Since Choffy is 100% cacao (no additives or other ingredients), it is packed with flavanols.

Flavanols help boost brain health and heart health. WebMD published an article speaking directly to the benefits in fighting heart disease.

“Dark chocolate may be a pleasant and effective way of delivering important dietary components that can provide health benefits to the ever increasing numbers of people at increased risk of cardiovascular disease,” says researcher Christopher M. Reid, PhD, professor of cardiovascular epidemiology and preventive medicine at Monash University in Australia.

Choffy sidesteps some of the concerns of Doctors who contend that chocolate’s negatives like fat and sugar outweigh the potential benefits. Since Choffy has 0 fat, and no added sugar (only 3 carbs in an 8 oz. cup) and 20 calories, you can enjoy the benefits (and taste) without the negative effects.