The flavor chart

Which cacao bean should you brew?

Four estates, three roast levels, and the differences are bigger than people expect. Ivory Coast drinks smooth and velvety. Volta is deep and rounded. Nigeria is bold. Ecuador is the smokiest and the closest to strong black coffee. Below is the full chart with a tasting note on every one, and you can add any of them from it; first, the two questions that decide which is yours.

4.81 · 1,143 verified reviews
Roasted, never blended
One ingredient

Every estate roasted on its own. Blending would even them out.

Which cacao bean should you brew?

The two things that decide your cup

The estate sets the character

Ivory Coast comes through smooth and velvety. Volta is deep and rounded, and it is the one most people settle on. Nigeria is bolder, with a dried-fruit edge. Ecuador is the smokiest of the four. Hold the roast constant and these are genuinely different drinks — which is why the variety set exists.

The roast sets the intensity

French is the darkest we make and the closest to strong black coffee, with aged wood and smoke behind it. Dark sits deeper and more cocoa-forward. Medium is the softest, with the bean's own character further forward. If you drink your coffee black, start French; if you are not a coffee drinker at all, start Medium.

Why ours brew cleanly

A bean roasted for chocolate is ground fine and sweetened; a bean roasted for brewing needs a different curve and a coarser grind. Ours runs on roasting software we wrote, so a profile repeats batch after batch, and every roast is tasted against the standard before it goes to market. Beans are sorted and destoned after the roast, so the only thing reaching your water is cacao.

Every roast we make, side by side

Read down for the estate, across for the roast. Each square is one estate at one roast — the tasting note is that bean’s own. Add any of them here without leaving the page.

Size
Estate
FRENCH ROAST
Darkest. The most coffee-like cup.
DARK ROAST
Deeper, rounder, a little smoke.
MEDIUM ROAST
Lightest of the three. Chocolate forward.
Ecuador
Ecuador
South America. Bright and fruit-forward — the least chocolatey of the four.
French roast
Closest to coffee
Bold & Coffee-like
The most coffee-like cup we make. Rich, with a smooth finish, aged wood and a smoky aftertaste.
Dark roast
Most popular
Velvety & Tropical
Bold dark chocolate flavor, velvety, with deep rich notes and subtle undertones of tropical fruit.
Medium roast
Bright & Fruity
Rich chocolate notes with light fruity undertones. The gentlest way in.
Ivory Coast
Ivory Coast
West Africa. Classic cocoa, round and smooth, with a long finish.
French roast
Dark & Smoky
Tantalizingly dark. Profound chocolate notes over smooth, earthy undertones and a slightly smoky finish.
Dark roast
Earthy & Lingering
Earthy undertones and a light smoky finish. Luxurious, and it lingers.
Medium roast
Smooth & Mellow
Balanced and never too bold, with a soft cocoa character and a delicate grainy undertone. Still completely unsweetened.
Nigeria
Nigeria
West Africa. The deepest and boldest beans we roast.
French roast
Mocha & Smoke
Complex and robust, with a mocha-like depth, a smoky undertone and a smooth finish.
Dark roast
Most chocolatey
Rich & Chocolatey
Bold and captivating — a rich tapestry of chocolate underscored by subtle dried fruit.
Medium roast
Deep Cocoa
Intense West African cocoa, kept lighter. Deeply chocolatey without the roast bite.
Volta
Volta
Ghana. Rich and rounded, with a little spice behind it.
We don’t roast a Volta French roast — yet.
Dark roast
Robust & Commanding
A masterful dark roast — commanding, captivating, a robust chocolate symphony.
Medium roast
Top rated
Straightforward Chocolate
Harmonious and balanced. Straightforward chocolate, nothing competing with it.
4
estates on the chart above
Four estates — Ecuador, Nigeria, Ivory Coast and Volta — at French, Dark and Medium. Same single ingredient every time; what changes is where it grew and how far we took the roast.
0
blending, ever
Each bag is one estate at one roast. That is the whole reason two of ours taste meaningfully different from each other.
Estate and roast characters from our own cupping records. The chart above counts itself from the catalogue, so it cannot disagree with what we actually roast.

“The dark roast is great if you enjoy the dark, almost burned flavor. The flavor is rich and full and it is very easy to modify the taste with creamers and sweeteners.”

Mark Morris · verified buyer

The cheapest way to find yours

Three estates at one roast, side by side — or go straight to the one most people choose.

Best first orderFrench Roast Variety Set Choffy Brewed Cacao

French Roast Variety Set Choffy Brewed Cacao

$47.95 $54.85 save $6.90

Ecuador, Nigeria and Ivory Coast, all at French roast. Three bags, one roast held constant — the only honest way to taste what the estate itself does.

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Most popularVolta Dark Choffy Brewed Cacao

Volta Dark Choffy Brewed Cacao

$51.95
Size

Volta Dark, the roast most people settle on once they have chosen. Deep, rounded and completely unsweetened.

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Brew it once. If it is not for you, tell us and we will make it right.
Questions

Choosing a bean

Which bean is best if I am coming from coffee?

A French roast, and Ecuador French most of all. It is the darkest and smokiest we make, and it is the one that holds the place a strong black coffee held. Most people switching from coffee start there and stay.

Which tastes most like chocolate?

The Dark roasts, and Volta Dark in particular — deep and cocoa-forward without a grain of sugar in it. Ivory Coast Dark runs a close second and reads a little smoother.

What actually changes between estates?

Where the bean grew. Soil, climate and fermentation give each estate its own character, and because we roast each one separately rather than blending, that character survives into the cup. Hold the roast constant across three estates and you can taste it immediately.

How much should I buy to start?

The three-bag variety set is the usual answer — it costs less than one large bag of a single estate and it tells you which one you actually want. Going straight to a 32 oz bag makes sense only if you already know.

How coarse should I grind it?

It arrives already ground for brewing, so there is nothing to do. Use slightly more grounds than you would for coffee, because cacao is less dense.

How fresh is it?

We roast, sort, grind and pack it ourselves, and orders are filled from cacao we roasted rather than from stock sitting in a distribution chain.

Reviews

From people who tried more than one

4.81★1,143 reviews on site
5.0★Google
4.5★Amazon
4.5★Walmart

Google, Amazon and Walmart figures last checked 11 September 2026. The on-site figure updates itself.

★★★★★

“Dark rich and creamy. My favorite! I make with a french press and healthy creamer.”

Patricia Wilson · verified buyer
★★★★★

“Loved the Nigeria medium roast but not so much the French roast.”

Chris Manning · verified buyer
★★★★★

“Ordered the Ecuador dark roast at the suggestion of Choffy. Also ordered French roast. The dark is my favorite. It has a deep smooth flavor, more chocolate taste and aroma.”

Holly Sylvia · verified buyer
French Roast Variety Set Choffy Brewed Cacao

Four estates, roasted by the people who started this

We invented roasted cacao and we still do every step ourselves — sourcing, roasting, sorting, tasting, packing. The chart is above; if you would rather not choose yet, the three-bag set answers it for you.

Start with the three-bag set →
$47.95$54.85 Save $6.90