Two brands, one bean, and four places they actually differ
Crio Bru and Choffy both sell roasted cacao you brew like coffee, and on the unflavored bags the ingredient list is the same on both sides. The differences that change what ends up in your cup are narrower than either brand usually admits: how freely you can move the roast, what a bag costs and how big it gets, whether there is a flavored range beside the plain one, and whether it drops into the Keurig already on your counter.
Brewed in the same press, on the same three minutes.
Where they actually diverge
Everything below was read off each brand’s own product pages, brewing guides and FAQs on 15 September 2026. Where a fact has changed since we last checked, we have changed the sentence.
You can move the roast without giving up the bean
Roast is the lever that decides whether you like brewed cacao. Take one bean, roast it darker and the cup turns deeper and smokier and closer to black coffee; stop earlier and more of the fruit survives. Every estate we sell comes in at least two roasts, so when a cup is nearly right you move one notch instead of starting over. Crio Bru sells five unflavored origins across seven products, and three of those five come in a single roast only — Nicaragua Medium, Venezuela Medium and Uber Dark Spanish. If the roast is not right there, the only move left is a different origin.
Bag for bag, ours costs less and holds more
Our largest bag is 80 oz and works out to $1.25 an ounce. The largest bag Crio Bru sells is 3 lb, and their cheapest ounce at that size is $1.37 — in a bag two-thirds smaller than ours. Their ladder stops there; ours keeps going. Both brands discount subscriptions and both run promotions, so if you are comparing on price, compare the exact sizes you would actually buy rather than the headline.
One ingredient, with nothing flavored beside it
Every Choffy bag lists one thing: roasted cacao beans. We make no flavored product at all. Crio Bru sells their plain origins alongside a flavored range — Maya, Mocha, Highlander Grogg and Double Chocolate, plus rotating limited editions — and their own published lists show what goes in: Maya carries cinnamon, cayenne and natural vanilla oil; Mocha carries “Natural Coffee Flavor (No actual coffee used)”; Highlander Grogg carries natural caramel, butterscotch, hazelnut and Irish cream oils. Neither approach is wrong. They are just different products, and it is worth knowing which one you are buying.
Side by side
Read off both brands’ own sites on 15 September 2026.
| Choffy | Crio Bru | |
|---|---|---|
| Largest bag sold | 80 oz (5 lb) | 48 oz (3 lb) |
| Cheapest ounce, one bag | $1.25 | $1.37 |
| Roasts per origin | Every estate in at least two | Three of five origins in one roast only |
| Flavored products | None | Maya, Mocha, Highlander Grogg, Double Chocolate, plus rotating limited editions |
| Pre-filled single-serve cups | Five varieties, in 12, 31 and 80 count | None on their own site |
| On a Keurig brewer | Our cups work in one | “among the few options we don’t recommend using” |
| Subscription | 12% monthly, 10% every two months, 8% every three, free shipping every delivery | 5% on a single-product plan; bundle and club plans priced separately |
Crio Bru figures from criobru.com product pages, their varieties collection and their FAQ, read 15 September 2026. Crio Bru prices vary by origin; the $1.37 figure is their cheapest 3 lb bag, and their range runs up to $1.67 an ounce at that size. Choffy figures are the Nigeria 80 oz bag at $99.95. Prices, ranges and subscription terms change on both sides — check each brand’s own site before you buy. Crio Bru is a trademark of its respective owner; Choffy Inc. is not affiliated with, endorsed by or sponsored by Crio Bru.
The two numbers that decide it
“I’m a Dark Chocolate girl. This has replaced my coffee most days. The auto delivery option is the best!”
Valerie Smith · verified buyer
Where people start
Three estates at one roast, side by side — or go straight to the one coffee drinkers stay on. Nothing to brew with yet? The Starter Kit adds the press.
French Roast Variety Set Choffy Brewed Cacao
Ecuador, Nigeria and Ivory Coast, all at French roast. Three bags with the roast held constant — the only honest way to find out which bean you want before you buy a big one.
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Ecuador French Roast Choffy Brewed Cacao
Ecuador French — the darkest and smokiest we make, and the one people switching from black coffee tend to stay on.
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Choffy Brewed Cacao - French Roast Starter Kit
The same three French roasts as the set — Ecuador, Nigeria and Ivory Coast, 10 oz each — plus our 14 oz tumbler press, a French press and travel cup in one. Everything you need to brew on day one.
Shop thisChoffy and Crio Bru
Is Choffy the same thing as Crio Bru?
No. Two separate, independently owned companies. Both sell roasted cacao you brew like coffee, and on the plain bags the ingredient is the same. Choffy is made by Choffy Inc., sells only unflavored single estates, goes up to an 80 oz bag and makes a pre-filled single-serve cup. Crio Bru sells plain origins alongside a flavored range, stops at 3 lb and makes no pre-filled cup.
Which one is cheaper?
Bag for bag, ours — and the gap opens as the bag gets bigger. Both brands sell a 10 oz bag at $16.95. Our 80 oz bag works out to $1.25 an ounce; the largest Crio Bru sells is 3 lb, and their cheapest ounce at that size is $1.37. Both brands discount subscriptions and both run bundles and promotions, so if price is what you are deciding on, price the exact sizes and plans you would actually buy on both sites. Figures read 15 September 2026.
Can I use either one in a Keurig?
We sell pre-filled single-serve cups that work in a Keurig® brewer, in five varieties. Crio Bru sells no pre-filled cup on their own site; their FAQ says Keurig and espresso machines are “among the few options we don’t recommend using” and points customers to reusable k-cups they fill themselves. Read 15 September 2026 — retailer listings change, so check before you rely on it.
Does Choffy have anything added to it?
No. Every bag lists one ingredient: roasted cacao beans. No flavor oils, no natural flavors, no blends, no fillers, no sugar, no sweetener. If you want a different cup you change the estate or the roast, not the ingredient list.
I drink dark roast coffee. Which one do I start with?
A French roast, and Ecuador French most of all — the darkest and smokiest we make. The French roast variety set is the cheaper way in: Ecuador, Nigeria and Ivory Coast at the same roast, so you find the estate you want before committing to a large bag. Brew it in a French press, a drip machine, an Aeropress or a tea infuser with a permanent mesh or gold filter rather than paper.
How does the Choffy subscription work?
On any 32 oz or 80 oz bag, or a bulk box of single-serve cups, choose Subscribe & Save under Purchase Options instead of One-Time Purchase, then pick a frequency: monthly takes 12% off, every two months 10%, every three months 8%, and shipping is free on every delivery. The price shows on screen before you add to cart. Skip, reschedule, edit or cancel any delivery from your account, with no minimum number of orders. The 10 oz bag and the variety sets are one-time purchases only.
From people who left coffee
Crio Bru figures last checked 15 September 2026. The on-site review figure updates itself.
“I no longer drink coffee but miss the taste sometimes-the Ecuador French press is a perfect substitute, tastes so much like coffee!”
“I am an ex drinker of strong, black coffee and while this does not taste like coffee… it has that savory flavor and “heft” of good black coffee”
“Absolutely delicious! I was pleasantly surprised! Crio bru does not even compare to Choffy”
One bean, four estates, no flavored range
We invented roasted cacao in 2006 and we still only make this. One ingredient in every bag, four estates, and the roast is the only thing we change.
Shop every roast →